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- Unusual Programming - Deep Dive
Brought to you by: Insense- All-in-one platform for UGC ads + influencer marketing
Unusual circumstances over the weekend at NTFD (i.e. your host was under the weather) so today we’re publishing the deep dive and will continue regular programming on Wednesday.
Intro
Our mission at No Time For Dat is to make life easier for ambitious ecommerce operators (that's you!). Our usual programming features a general blend of news, trends, learning threads and tools - this special instead focuses entirely on a specific tool or practice that will really help you exponentially. We only partner with brands that have a product that will be genuinely useful to you.
What is UGC?
If you’re in any way focused on marketing, you’ll be familiar with the term UGC, or User Generated Content, which is any type of content (blogs, videos) created by a brand’s followers and/or customers. Naturally, it’s the very best type of creative, converting better than any other ad type - because it sizzles with authenticity and is relatable.
Sounds good, right? And you want some of that for your own DTC brand, huh? (and if you’re an Amazon seller, check this out) If you’re lucky, then you’ll have tons of raving fans endorsing your stuff online, and you can repurpose their testimonials into your own paid ads. But what if you haven’t got that organic flywheel spinning yet. How can you get some of that juicy UGC?
Introducing Insense
Insense is the tool that combines acquiring UGC assets, building influencer partnerships for organic posting, and scaling whitelisted ads‍ into 1 single platform - at the best price.
With a platform like Insense, you can get a variety (testimonials, product demos, unboxings) of platform-native (Instagram, TikTok, etc) UGC content, at a large scale (allowing for testing and iteration)
Easily access thousands of influencers that are willing to create content for you. View influencers all in one portal from all different social media platforms to cut down the time to source influencers traditionally and easily control your budget.
An advanced paid media strategy on TikTok and Instagram allows for branded content, but from an influencers handle. Per Meta, "branded content from creator handles drove action intent at an 87% lower cost per incremental person, outperforming with 86% confidence compared to branded content from the brand handle." With Insense, you can partner with influencers to pursue this strategy.
Who’s it for?
Insense is purpose made for both DTC as well as marketplace sellers, and has plans that suit large brands as well as smaller startups. Check out these case studies for a variety of successful users, and see the Complete Guide to TikTok for Amazon Sellers to learn everything from how to use Spark ads to boost Amazon sales to ad types you need to try.