TikTok tocks (+more!)

Ecommerce News, Tips and Trends

TikTok videos tagged with #primeday2022 and related hashtags were viewed 52M times versus 30M in 2021 and 6M in 2020. “I had no idea what to buy on Prime Day, so I went to TikTok. Most of those videos were users sharing deals they found, and shoppers had to manually go to Amazon and find the same product.”

Third-party sellers accounted for 57% of all units sold on Amazon in the quarter, the highest percentage ever.

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