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- OliPop vs Pepsi and Coke(?!), Ikea loyalty, Bain & Mckinsey Reports
OliPop vs Pepsi and Coke(?!), Ikea loyalty, Bain & Mckinsey Reports
💲30 second ecommerce update
Chez Spigelman
May 10, 2023
Brought to you by: Content at Scale- The only choice for AI-written SEO blogs that are research-backed, original, and long-form.
News & Numbers
Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking
Post-Covid Shoppers Are Omnichannel
Ikea launches small business loyalty program
Self-checkout is now the dominant checkout format in grocery, study says
Shopify And Melio Launch Fully Integrated Accounts
Tips
Boost Your LTV: Easily Detect Your VIP Customers Early On 🕵️♀️
B2B Revenue And The (Ir)relevance Of The Funnel
What Do Your B2B Customers Really Want?
Marketing ROI: How To Calculate With a Simple Formula
The Importance of Supplier Relationships in Building a Food Brand
Trends
Bain: Insurgent Brands 2023
McKinsey: A monthly update on the state of the US consumer: April 2023
Beauty brand Klorane invests in a Twitch campaign with niche content
Shopify’s president on why he prefers paying micro-influencers to grow his own side hustl
Creators driving Gen Z shopping
Nielsen: 2023 Annual Marketing Report
The State of Influencer Product Seeding 2023 INFLUENCER GIFTING SURVEY
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Learn
One thing that grinds my gears is when people say retention is the new acquisition. Try going a quarter without acquiring new customers and let me know how your business is doing. That being said, here are 6 tactical acquisition and retention tips that you can implement today...
— Cody Plofker (@codyplof)
9:01 PM • Apr 30, 2023
The key to succeeding in email marketing?
Tracking the right metrics.
Here are 10 email marketing metrics every Ecommerce store should track.
(plus tips on how to increase or decrease them on command).
From a $100M Email Marketer.
— Chase Dimond | Email Marketing Nerd 📧 (@ecomchasedimond)
2:35 PM • May 1, 2023
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