SellerRocket have partnered No Time For Dat and are offering fast tracked applications! Book a meeting with a Seller Rocker executive today!

Intro

Our mission at No Time For Dat is to make life easier for ambitious ecommerce operators (that's you!). Our usual programming features a general blend of news, trends, learning threads, tools and laughs - this weekend special instead focuses entirely on a specific tool or practice that will really help you exponentially. We only partner with brands that have a product that will be genuinely useful to you.

Deep Dive

It’s a simple problem that Amazon sellers have - how do you stand out amongst the competition? There a lot of strategies, but since 2018, there has been one channel that has really shined. Back then, Amazon launched the Amazon Onsite Associates Program, an extension of the regular affiliate program, that brings product-related content from third-parties onto Amazon to help customers research and discover products they might be interested in. This content has been syndicated from content creators' websites who have been invited to participate in this program.

But after it launched, publishers quickly realized that though this program offered new revenue for them, it was going to be a challenge to participate in on a number of levels. There was no simple way for publishers to decide what products to cover, and there were thousands of products and product categories worthy of coverage.

And so SellerRocket was born - a service that easily pairs publishers with quality products so that more sellers receive coverage and publishers can focus on quality content creation. Unsurprisingly, it worked, and in 2021 they drove $57M in GMV to 4,000+ brands.

Seller Rocket have partnered No Time For Dat and are offering fast tracked applications! Book a meeting with a Seller Rocker executive today!

What is it and why does it work?

SellerRocket offer two specific services:

1. Editorial Recommendations On Amazon

2. Publisher Product Review Articles

Editorial Recommendations On Amazon

Editorial Recommendations are written like product review articles by a list of hand selected third-party publishers inside the Onsite Associates Program. They show up on the first page of search results when your product's keywords are searched on Amazon.

They are distinct from organic and pay-per-click sponsored listings. Your product gets a prominent spot on the search results page and it supercharges your brand’s legitimacy and perceived value.

As Amazon continues to invest in these placements, having your products featured is becoming more important in order to maintain share of voice on key search terms.

Requirements to Be Eligible

Using Editorial Recommendations is a great way to boost a product that already consistently sells well and previous customers have rated highly. You can drive additional traffic and sales to your Amazon listings without spending money on pay-per-click ads. Your advertising cost of sale (ACoS) will be a fixed and predictable amount every month with the additional revenue driven by Editorial Recommendations. Here are the requirements to be eligible.

• Minimum of 100 reviews with at least a 4-star rating

• High organic ranking for product's keywords

• Have plenty of inventory in stock

• No relation to religion or sex

• No medical claims

Benefits

• Increase Brand Awareness and Product Exposure

• Increase Social Proof, Credibility, and Trust

• Drive High-Converting Traffic

• Increase Sales

• Improve Best Sellers Rank on Amazon

• Improve Organic Rankings on Amazon

• Direct Customers to Your Product Listings vs. Competitors

• Boost Pay-Per-Click Campaigns Efficiency

• Combat Fake Reviews

• Stand Out From Competition

How It Works

1. Submit your Amazon storefront and ASINs to SellerRocket for us to vet, qualify, and prepare your products based on sales velocity, organic ranking, and keyword search volumes.

2. SellerRocket submits your ASINs to our publisher network and aligns your products with relevant content and optimizes matching based on availability.

3. Our publisher partners update or create new content that includes your ASINs. The publishers submit their articles to Amazon for approval.

4. Editorial Recommendations are published to the Amazon search pages and begin A/B testing to determine where the articles will be shown.

5. Article indexing concludes and Editorial Recommendations are shown live on average for 3 - 6 months at a time, but can stay live longer if no competing articles are introduced and your products stay in stock.

FAQ’s

1. How do products get published on Editorial Recommendations? There are only two ways products get published on Editorial Recommendations. Either products are organically selected by publishers or they get featured through SellerRocket's network of publishing partners. We bridge the gap between sellers and publishers.

2. How much does SellerRocket cost? We offer performance-based pricing that varies on sales volume and the total number of parent ASINs. First, we review all products to ensure they will perform well before moving forward. We do not require any down payments or any money upfront. We do not charge anything if we cannot get your products featured. You only pay when your product is placed in a live review article. We also do not charge anything if we cannot get your product featured in the top three spots on Editorial Recommendations.

3. What is the average ROI? Our clients realize on average a 4-10x return on adspend (ROAS) and a 30% overall boost in sales.

4. How long is the timeline? On average, Editorial Recommendations usually go live within 6-8 weeks and stay live for over a year. The fastest time we have seen a review article go live is 2 weeks, and the slowest time we have observed is 2 months.

5. Who controls the content? Publishers maintain total control over their content. They write independent, third-party reviews featuring your products. SellerRocket has no influence over the written content. We submit your products and keywords to our publisher network and align your products with relevant content.

6. What influence does SellerRocket have on how products are positioned within the Editorial Recommendations? Seller Rocket does not control which position (far left, center, right) that your product will reside in. Instead, we can advocate for a position. The final decision rests with the publishers themselves and their content teams. However, based on historical precedent, having a large volume of reviews relative to peers, and of course a strong star rating are material factors in this decision process for many publishers.

7. What's in it for Amazon? Why don't they do it themselves? They clearly value independent third party content for a few reasons: (A) Third party validation and trust with consumers. It is easier to trust these third parties than Amazon telling you what to purchase. (B) Supports the known and publicly shared challenge of managing user generated content/reviews on the site. (C) Protective layer from a regulatory perspective and shows Amazon is NOT controlling/manipulating all of their search results. (D) Prevents users from leaving Amazon to read reviews in Google or other sites/search engines. (E) Most importantly, increases conversion rate on Amazon, and thus helps grow revenue now and later.

SellerRocket have partnered No Time For Dat and are offering fast tracked applications! Book a meeting with a SellerRocket executive today!

Publisher Product Review Articles

Articles written by renowned third-party publishers and online product review companies that feature the best products in a certain category. These articles are published on high-traffic review sites and link directly to the brand's Amazon or eCommerce product listing.

Publisher product review articles aid consumer decision making and guide shoppers to purchase carefully selected products from a curated list.

Placements in these articles increases social proof and establishes trust between your brand and consumers. Reach a larger audience, increase brand awareness, drive high-converting traffic, and increase sales.

Amazon rewards external traffic driven to their site, so you'll see a boost in organic and Best Sellers rankings.

Benefits

• Access Our Network of Publisher Partners

• Increase Product Exposure and Visibility

• Increase Brand Awareness, Credibility, and Trust

• Drive High-Converting Traffic to Your Products

• Increase Sales

• Improve Best Sellers Rank on Amazon

• Improve Organic Rankings on Amazon

• Stand Out From Competition

• Establish Your Brand As The Leader in Your Product Category

How It Works

1. Submit your Amazon storefront, ASINs, or eCommerce website to SellerRocket for us to vet, qualify, and prepare your products based on sales velocity, organic ranking, and keyword search volumes.

2. SellerRocket submits your products to our publisher network and aligns your products with relevant content and optimizes matching based on availability.

3. Our publisher partners update or create new content that includes your products. Native content is published to domain authority 80+ websites.

4. Publisher product review articles begin SEO indexing to optimize for traffic, conversions, and the publisher’s content calendar.

5. Article indexing concludes and product review articles are shown live on average for 3 - 6 months at a time, but can stay live longer if no competing articles are introduced and your products stay in stock.

FAQ’s

1. How much do you charge if no publisher mentions my product/ASIN? Nothing, this is performance only, so fees are only paid when we drive results per agreement.

2. Will my competitors also be featured in those slots and can I control that? We cannot control every unit / product mentioned as the various publisher partners make that decision. We can attempt to advocate if there are key factors you want taken into consideration. You do have the advantage of having transaction data, your choice of KWs, and article refresh/repositioning through our services.

SellerRocket have partnered No Time For Dat and are offering fast tracked applications! Book a meeting with a SellerRocket executive today!