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Ecommerce News, Tips and Trends

Social media advertising CPMs are up 41% YoY. Google and YouTube CPMs are up 108% YoY per Hunch. “We are finding alternatives to performance advertising. Now we are sending catalogs. Now we are advertising on CTV.”

Glossier expands into Sephora and breaks with its D2C-only strategy. “With the Sephora expansion, Glossier has a renewed opportunity to reach an abundance of new customers.” Glossier products were also spotted at TJ Maxx.

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Favikon

Next gen influencer marketing platform

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