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Shopify is working with Meta and Google on native commerce enablement. This line of business is nascent but growing. “While still a relatively small percentage of overall GMV, GMV through key partner services, including our native checkout integrations on Facebook, Google and Instagram, grew 5x over Q2 last year.”

Shopify continues to be excited about Shopify Audiences, its tool that helps merchants find new customers. “It's essentially a 3-step process. A Shopify Plus merchant selects the product they want to sell more of. Machine learning algorithms build an audience of high-intent buyers tailored for that product, and the audience list is directly and securely exported to the merchant's ad network of choice, which we are launching first with Facebook and Instagram.”

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