Brought to you by: Insense- All-in-one platform for UGC ads + influencer marketing

UGC Ads Strategy We’re Noting Down

79% of people say that UGC ads impact their purchase decisions - this is because they are full of social proof. Just like a recommendation from a friend, user-generated content is relatable, feels authentic, and doesn’t feel like an ad.

However, asking your customers for a video to use in ads is a difficult strategy because it requires a lot of time and effort. Also you maybe imagine a specific type of video like an unboxing video, but the customer could provide something completely different and you’re not at liberty to ask them to re-shoot.

That’s where UGC creators and micro-influencers come into play.

(read more on why UGC ads are so important)

Why UGC creators + micro-influencers?

Brands can collaborate with UGC creators and micro-influencers to produce the exact type of content they need. UGC creators specialize and are passionate about creating high-quality content for brands, but they don’t have an audience like an influencer. This means they are an affordable way to source UGC assets for your brand ads, website, email marketing, and so on.

Micro-influencers on the other hand, do have an audience that they have a power (or influencer) over. Brands can collaborate with influencers for organic posting and whitelisting campaigns on social media to boost brand awareness and drive conversions.

What’s unique about micro-influencers is that they have a niche, highly engaged audience. Their following is typically under 100K and are highly engaged and trusting of the influencer. This means brands can see much better results when partnering with micro-influencers than macro or mega-influencers - plus they are more affordable.

(DTC brand Wonderskin got 100 UGC videos for under $5K)

3 hacks for higher performance across organic and paid social:

1. Ask creators for both raw footage and edited content: When briefing creators + micro-influencers you should be asking for the ready-to-use content as well as the raw footage, B-rolls, and hook and CTA variations. By having all the extra shots, you can create different ad variations for creative testing, meaning you get the most out of your collab.
   

2. Run whitelisted ads on Meta and TikTok: We are still surprised that some brands are still not using whitelisting. Whitelisting on Meta, and TikTok Spark Ads nearly always performs better than traditional brand ads because they are a mobile-first, social-friendly creative that doesn’t look like an ad.
   

3. Drive traffic and revenue with influencer posting: Build long-term partnerships with micro-influencers for brand ambassadorships and organic posting campaigns.

Introducing Insense

Insense is the #1 UGC + influencer marketing tool trusted by 1,400+ eComm and DTC brands, Amazon sellers, and growth agencies.

• Save time on manual influencer outreach: Insense matches you with creators + micro-influencers that perfectly match your brand and product from their marketplace of 20,000+ UGC creators + micro-influencers.
  

• Fill your content library: use Insense to get raw and fully-edited content as well as additional shots for creative testing.
  

• Build influencer partnerships: Through Insense’s chat feature you can communicate directly with influencers to negotiate pricing, ask for content revisions, and do multiple collaborations (or brand ambassadorships) with your favourite influencers.
  

• Manage 3 use cases in one place: On Insense centralized dashboard you can manage UGC acquisition, organic posting campaigns, and whitelisting campaigns. This streamlines your campaign management, saving you tons of time.

Try it out

Get 1 free UGC asset when you purchase an Insense plan by April 21.

Schedule a call with Insense to claim the offer.